YouScience Rebrand
Rebranding can be a long process and can throw off you client base. Many just don’t like change but it can be necessary to let people know who you are as a company. When I first started at YouScience my first project was to bring this big challenge to life. My CMO and I kept our leadership apprized each step of the way as we worked with a small local agency to bring the vision to life. As an education technology company, we wanted to be approachable, fresh, and modern. The previous brand was not cutting it and was mostly just a logo and color pallet. Over my years at YouScience I continued to push the brand forward to where it is today.
From brand voice to logo, we needed it all
The whole brand needed not only a facelift but a tone lift. before my time the company had been smaller and had been getting by on mismatched pieces of collateral even using a legacy name for the company.
People outside of marketing had been creating their own sales collateral for years and as such many people internally felt a close attachment to what they knew. It was clear that with this rebrand we needed to make a splash not just with our customers and users but with the many people who worked at YouScience.
We started by talking to the CEO and defining the goals the company wished to achieve what was the mission. After making sure we were aligned and had a firm grasp of our industry landscape, we kicked off the agency we were working with to build out a brand.
What was my role:
Reviewer and contributor
Presenting to leadership and getting buy in
Guiding the style and project
Overseeing the execution and implementation of the new brand
The rebrand was a huge success internally and externally
We've received overwhelmingly positive feedback on the new brand style—clients have mentioned it on sales calls and even approached our booths to compliment the designs. Beyond just looking great, the rebrand added much-needed clarity. Under the old brand, many people assumed we catered only to science teachers, but with the refresh, they now immediately understand what we actually offer as a company.
The internal impact was almost immediate. We quickly put together the hype video above and announced the rebrand on a companywide call, which energized our team. Employees eagerly adopted the new terminology, stopped using the outdated company name, and actively sought out the latest marketing materials.
The response exceeded our expectations. We stood out so much that even some of our competitors rebranded in an attempt to match our bold, modern look.