I have over five years of experience managing and building creative teams, including full-time employees, contractors, and agencies. From strategy to execution, I collaborate with teams to bring the best creative concepts to life. Whether managing budgets and timelines or building props for a video shoot, I’m hands-on at every stage of the process.

No matter how beautiful a brand or design is, if it doesn’t serve its purpose, it’s not truly effective. Every project starts with data-driven insights—understanding the target audience, market position, industry standards, and desired outcomes. I develop strategic plans, set budgets, identify the best channels, and conduct thorough market and audience research to ensure each project delivers real impact.

With ten years of experience in agencies and in-house teams, I lead design and art direction with a focus on strategy, storytelling, and execution. From branding and campaigns to digital experiences and print, I ensure every project aligns with business goals while pushing creative boundaries. I collaborate with teams to craft compelling visuals that resonate and drive impact.

I lead video direction across casting, editing, scriptwriting, and storyboarding, creating both long and short-form content. From high-production live action to animation, I craft compelling narratives that align with brand strategy and delight audiences. I collaborate with teams to bring stories to life, ensuring every frame resonates and engages.

I lead website design and management, ensuring seamless experiences across desktop and mobile. With expertise in HTML, CSS, and familiarity with tools like WordPress and Bootstrap frameworks, I create intuitive, user-friendly designs that balance aesthetics with functionality. From UI/UX strategy to development, I craft digital experiences that engage users and align with brand goals.

As a designer first, I understand the power of visuals, but strong messaging is just as crucial. I’ve written long and short-form ad copy, video scripts, reports, and research-driven content, ensuring clarity and impact. My approach blends storytelling with data analysis and market research to craft content that engages, informs, and drives results.

I approach project management with a creative mindset while ensuring efficiency and execution. I’ve led projects from concept to completion, managing timelines, budgets, and cross-functional teams while keeping stakeholders informed. Using tools like Asana, Jira, Monday, and Trello, I streamline workflows and ensure clear communication. With a focus on strategy and organization, I balance creative vision with practical execution, keeping projects on track and delivering impactful results.

I bring a full-spectrum view of the creative and marketing process. While my background is in design, I’ve worn many hats—writing long and short-form copy, analyzing data, buying media, publishing books, and implementing CRMs. I check my ego at the door. Many of my colleagues have told me I’m the easiest creative they’ve ever worked with, and I take immense pride in that. Great ideas can come from anywhere, regardless of title or experience. While I stand behind my ideas passionately, I welcome critique and feedback, using them to strengthen my work and elevate the teams I collaborate with.